Beckmans College of Design A/W16

Stockholm Fashion Week A/W16

Insight from Stockholm Fashion Week A/W 16 

One of the highlights in the capital of Scandinavia is Stockholm Fashion Week. I just love how the city turns into a jungle of fashion bloggers, editors, actors and photographers running in between shows and events.

As a fashion editor, I get the chance to visit fashion shows and in some cases even have a moment with the designers backstage to discuss collections, thoughts, philosophy and things in between.
For me, to have a moment with a person who is dedicated to create pieces of wearable art is truly inspiring and I always bring the new insight with me to put it in my box of ”Box of inspiration”.

The Fashion Weeks schedule was expected hectic, however, running in between the well-styled fashion shows and runway is a part of the big picture. Fashion Week is not what it is without the fast-and-curios atmosphere, the good stress vibes and not to forget, the meetings!

So I have A LOT of favorites among the designers and collection, and since it would be nearly impossible to list them all here, I´ve handpicked one to present for each day!

Day 1: Whyred Women

The collection ”A scene in Between” sets out to wash away the sartorial treasures of UK indie youth scenery.

Whyred is not only a label of fashion. It´s main core is a brand dedicated to lifestyle, art, music and tailoring. The charasteric if WHYRED design is wearable garments with a modern touch.

The collections and garments are inspired by everyday things such as various forms and classic forms; t-shirts, chinos and parka.

Since I LOVE Syster P jewellery I can´t help myself accessorize outfits with Syster P pieces.

For this collection I would definitely go for a simple and chic. And since I adore contrasts in fashion, I would choose accessoars that are female since Whyred has a lot of masculine vibes in their collections.

 

 

Designer A/W 16 : Roland Hjort & Jonas Bladmo

Whyred A/W 16 Whyred A/W 16 Whyred A/W 16 WWaw16_18 WWaw16_16 WWaw16_35 WWaw16_34 WWaw16_32 WWaw16_23 WWaw16_4

 

Day 2 Valerie

A few years ago when I bought my first Valerie dress and jacket, I almost didn´t dare to wear them. The new pieces became quickly my ”precious dress”. But what good comes from design that are not worn? None… right?

Valerie Aflalo, creative designer of the brand has a long experience of high fashion: Her father was the one to introduce Yves Saint Laurent in Scandinavia in the early 70s.

After returning from a trainee position with Renato Nucci in Paris, Valerie returned to Stockholm to start her own brand.

Today, Valerie is well known established Swedish fashion brand. Her way to design and create unique looks combining Swedish design and French luxury and her passion o finding characteristic European made fabrics: embroiled tulle, jacquards, lace and silk crepes makes Valerie a favorite on and off the runways.

Since Valeries design has a lot of details, a would once again go for something simple to accessorize. Beloved Bracelet (silver & gold) from Syster P is a favorite that goes with different styles and outfits. Another bracelet that I really love is ”Aruba”. This lovely one comes in a variety of colors:)

Valerie A/W 16 Runway

 

Day 3 Beckmans College of Design

Founded in 1939, The Beckmans College of Design, the college is a small art college for advertising and fashion. The third-year Fashion students mark the middle of their final-year studies with collaboration project with seven of Sweden´s most well-know fashion brands: Carin Wester, Cheap Monday, Filippa K, Hope, House of Dagmar, Ida Sjöstedt and Whyred. Fourteen students have interpreted the fashion brands and created new visionary collections. Students in Visual Communication have created the communication concept, including web and fashion films.

I just love the idea of having projects including established brands and design students. I believe the creations that are born from these kind of collaborations are something extra, something new and something different.

To this collection, that are dare, colorful and with a lots of details, I would go for a simple jewellery such as Dangling earring and Hera ring:)

Designers: Josephine Bergqvist, Amanda Blom, Filippa Borenius, Olle Daunfeldt, Siah Javaheri, Livia Schück, Isabelle Larsson Knobel, Jenny Larsson, Victor Lind, Klara Modigh, Petra Norden, Emma Röstlund, Anna Scholz, Johanna Welinder.

Love and peace//Merih